Social Media Marketing For Small Business
Facebook Advertising Services
Facebook currently boasts of 1.79 billion users who spend at least 40 minutes per day on the platform. Facebook Ads will give your business the power to detail target and reach a very specific audience, all without over-spending and wasting your marketing budget. Local Impact’s Facebook advertising services explode the growth of businesses of all sizes by:
Increasing Facebook engagement on organic and boosted posts
Generating higher referral traffic to your website from Facebook
Growing a solid fan base of customers who return over and over
Capturing data on new and prospective customers
Driving conversions by delivering the right message at the right time
Our Facebook Marketing Process
Our process for Facebook follows the same digital marketing principles we use for all marketing strategies. We are obsessed with analytics. It’s impossible to maximize the success of what you failed to measure and track. Better data means better results.
1. PERFORMING A COMPETITOR ANALYSIS
Building a market analysis of your service areas and industry
Analyzing local competitors currently outperforming you in audience size and engagement
Discovering content and messaging that performs well in your industry so you can crush it
2. DEVELOP AND POST ENGAGING ORGANIC SOCIAL POSTS
Locating content that has very high engagement with your specific audience
Scheduling and posting regular posts
Monitoring all interaction and engagement
3. BUILD DATA-DRIVEN PAID CAMPAIGNS
Creating custom audiences to best target your company and brand
Developing images and copy that produce high-performing social media ads
Split-testing Facebook ad copy to determine best success
Improving and reporting on all paid social campaigns
4. TRACKING YOUR SOCIAL MEDIA ADS
Tracking your reach and Facebook audience
Tracking the engagement rates of your audience
Tracking leads and click-through-rate
Tracking your ROI on Facebook campaigns
5. MANAGING ALL PAID AND ORGANIC CAMPAIGNS
Managing the goals and direction for each campaign
Analyzing interaction and engagement from your followers
Monitoring not only sales, but leads and engagements
Growing your audience across other appropriate social media platforms
6. DEVELOP AND MANAGE EMAIL MARKETING
Create email marketing automation
Write and schedule customer retention emails
Develop drip email campaigns
Build, monitor and improve landing pages
What Is Facebook Advertising?
Facebook advertising delivers advertisements, images, and targeted posts to an audience. If your goal is to get a message in front of the right audience, people who matter to your business, Facebook Ads are the best answer.
Facebook will allow slideshows, videos, images, text, and many other creative opportunities for maximum audience engagement. You’ll be able to target your perfect audience based on:
Visitors to your website
Past purchase behavior of your audience
The digital activities of users
Interests and connections
Third-party information such as consumer and spending habits
Facebook: Most Affordable Alternative to PPC
The cost per click (or interaction) on Facebook is usually much lower than on Google AdWords or Bing Ads, so if you’re looking for a budget-friendly alternative to online advertising, this is it!
Engage With More Customers on Facebook
If you are looking to increase your impressions, likes, shares, or fans, Facebook is your best option. Many business owners don’t understand that having 1,000 likes or fans doesn’t mean that 1,000 people will see your business’ Facebook feed and posts. The opposite is true, only about 0.2 percent of your followers will see your Facebook posts. As a business, every time you update your company’s Facebook page, a very small portion of your followers will actually see and/or read your post.
If you REALLY want to increase the number of followers who see and engage with your updates, you’ll want to invest in paid Facebook advertising from an agency that knows how to leverage it.
BEWARE: Don’t Buy Cheap LIKES!
Buying likes for your business page is a violation of Facebook’s statement of rights and responsibility. However, that doesn’t stop businesses from doing it - We see it everyday.
The fact is, any business can buy thousands of cheap or fake likes for hundreds of dollars from click farm sites in other countries. BEWARE, there’s a huge problem with this strategy that goes way beyond a violation of Facebook rules.
Example: Let’s say you have 1,000 legitimate people who follower your company on Facebook. Now, let’s say you purchase and pay for an additional 5,000 likes and followers from India. Not only will this skew your audience analytics and insights, the most important way to learn about your real followers and customers, it will add zero value to your Facebook marketing goals. Just because you have more likes doesn’t make your posts show up more often to more people. Why? Because the purchased likes aren’t the real or authentic Facebook users that your business page needs. It will not and cannot increase your bottom line. Likes, shares, comments and other engagement real by fans who actually use your product or service does. When you buy fake likes, you are essentially paying for a number that has zero effect on your business, and in fact will harm your long-term goals.
Facebook Marketing Services from Local Impact
Your website is an ongoing sales representative and brand evangelist for your company. Facebook gives your existing and prospective customers an opportunity to get to know the personality and values of your company. It will build trust and relationships.
Regardless of what most business owners and many agencies believe, Facebook advertising will significantly increase your sales. It’s super effective in generating qualified customer leads and developing a relationship with the people and customers who have used your services while increasing the likelihood that they become lifelong customers.
Facebook Ads are Local Impact’s most highly recommend low-cost and targeted reach. We will start every new Facebook Ads strategy by researching your current customer audience and social presence. If you’ve run Facebook advertisements in the past, we’ll gather baseline data so we can better determine the best options for gaining a return on your business ad spend. Together we will develop a plan to get maximum results for the lowest cost.