The world of Search Engine Optimization has been becoming increasingly complex in recent years, thanks primarily to technological developments that have changed how browsers access websites. The popularity of Mobile browsing has made it absolutely essential to consider smartphone users when developing a marketing plan.

When developing a plan, it’s important to work with a company that stays up-to-date on these technologies. For example, many readers may not realize that the rising popularity of Voice Search technologies on both smartphones and Alexa devices may be changing how their websites are performing in search engines. Read on to find out about how business owners can keep up with these recent trends.

Coming Up With a Comprehensive Plan
Companies offering comprehensive search engine services do far more than just incorporate appropriate Keywords into their clients’ web pages and meta tags. They offer comprehensive programs that ensure effective backlinks, restructure websites to be more search engine friendly, and even provide original content for their clients. This requires entire teams of developers, analysts, marketers, and writers in addition to targeted software designed to compile and analyze data.

Optimizing for Modern Technologies
Given that more browsers than ever are using voice searches to find information about new companies, products, and services, SEO companies should have access to up-to-date information on these technologies. Just having a mobile-compatible website isn’t enough if potential customers are unable to find it on their smartphones. Ensuring that a client’s website will be pulled up in smartphone searches requires full audits of their mobile sites, testing of each page, ensuring that all videos, CSS, and JavaScript on each page is crawlable, optimizing load times, and more.

Keyword Research
The growing popularity of voice searches requires companies to reconsider how they are using keywords. Those responsible for optimizing websites for these types of searches should incorporate possible question words and a Q&A page, as users who are utilizing a Voice Search are more likely to phrase their queries as questions than those using conventional browsers. It can often be helpful for these questions to reference local towns and cities, especially for brick-and-mortar businesses that must draw the majority of their customers from nearby areas.